Project Spotlight: Philosophy of Beauty – Branding Design Package

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24 December/Posted by yuliavizel

I was approached to create Branding Design Package for a new beauty clinic in Toronto. Since the name of the business was already established – Philosophy of Beauty – I’ve decided to play on the symbolic aspect of the brand. The Lotus Flower is associated with purity and beauty, hence the simple illustration of flower and simplicity throughout the design. I wanted to create timeless appeal for the brand, without being too feminine. I’ve used a contrast between classic blacks and pale pinks. The branding package included: logotype design, website development, brand new stationary and forms, as well as establishment of social media presence across various platforms. Philosophy of Beauty Brand Guide

philosophy of beauty website

Philosophy of Beauty Form Pink


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