Toronto Soup Festival Website
Toronto Soup Festival is a two-day outdoor festival serving up some of the best soups in the City in support of SECOND HARVEST. The client wanted a wholesome rich look to be conveyed through colours and imagery. We’ve worked on the navigation menu and overall look and feel of the website. A mood board was extremely useful for establishing the aesthetic feel of a Soup festival’s web site. It’s an important step after establishing the Soup Festival’s wireframe and before working on a design mockup. Together with the client we’ve explored photography style, color palettes, typography, patterns, and the overall look and feel of the site.